That Divine in 2024
As That Divine embarks on the exciting journey in 2024, there are more than events awaiting our community. We're excited to unveil new chapters in our story and one of them is the launch of our very own blog section on our website which we planned for quite some time now.
Here, we'll dive deeper into the world of electronic music, share behind-the-scenes stories, explore the thoughts of our fellow DJs, and keep you informed about the latest happenings in our vibrant world. It's not just a blog; it's a dynamic conversation and honest opinions without boundaries. Join us as we amplify the narrative, elevate the experience and continue to create beyond the ordinary. The journey continues, and we're excited to share it with you.
11 years of That Divine: New Identity, same us
Few certainties in life - tax, death, and change. Change is inevitable and so do we live for it. In line with our new goal of expanding the brand internationally means we need to adjust to the demanding world and adapt our look and thinking to meet the new challenges ahead. Having said so, we are acknowledging the need to reconstruct the brand image, re-shape our goals and renew our values in order to start on the right foot of what seems to be the next big chapter for all of us. Voicing out our core beliefs is an important affirmation for what we want to stand out for. It’s the new identity that will reflect how we feel about the brand and where we should take it in the years to come.
Expanding Horizons: Events Beyond Borders
The heartbeat of 2024 is the expansion of our events beyond borders. We envision around 5-7 exclusive events in Bulgaria, aiming to lift the bar in terms of size and new locations, including the exciting prospect of international events in Amsterdam, Barcelona, Brussels, and the UK. It's a bold step into uncharted territories, a promise to bring our vibe to new audiences, and a commitment to diversity in musical experiences.
Label Launch: A new dimension
2024 marks a significant milestone as we commit to musical craftsmanship with the creation of an in-house record label. The endeavor will be left to handle entirely by two of our core member artists - Nicooly and Dylanh. Both of them are tasked with adding the music production dimension to the brand value. The vision and A&R will lie solely in their power as they manifest the best from the artistic world around them. The inaugural EP will feature resident Dylanh, local producer Factuaw, and renowned artist Christopher Ledger. Acknowledging the digital age, That Divine's forward-thinking approach is towards global recognition. The team is already working on the second vinyl release, collaborating with international and Bulgarian artists to showcase local talents on a broader stage.
Community and Brand Building: Amplifying Presence
As That Divine marches into 2024, community growth remains a core focus. The aim is to make That Divine more accessible to electronic music lovers, fostering engagement both online and offline. Also, we are always looking to engage in meaningful strategic partnerships that will help us deliver to our partners goals. Partnerships are essential for the good health of every entertainment business and we are in pursuit to enhance our events and promote values we believe in. We prioritize financial sustainability with clear objectives for all stakeholders involved.
A Sonic Manifesto: The Journey Continues
In summary, That Divine's vision for 2024 is a sonic manifesto—a promise to innovate and explore new frontiers in the electronic music landscape. It's a call to adventure, an invitation to join a community that thrives on diversity, inclusivity and a shared passion for new experiences.